Bulova Computron
In 1976, Bulova produced one of the world's first digital wrist watches. The Bulova Computron was an odd watch that was "cool because it's cool." They came in several faux metals, but the one that I had experience with was "gold" and had a smooth face.
Early Computrons came in chrome and gold tone, and these futuristic looking watches, both then and now, require you to push a button to get a read out of the time, and pressing the button multiple times gives you the date or other information depending on the model.[1]
The success of the Computron was a significant factor in keeping Bulova financially viable through the next several years. 
The Reason For This Article
My father bought one of these things on a whim. He wore it for a few months, and then went back to his more reliable Timex analog-faced watch. The Computron spent a few months in his drawer next to his tie clips, rings, and cuff links.
I was amazed by the watch and often snuck into my parent's bedroom so that I could root through my dad's stuff. There was a lot of cool shit in that drawer, but the best was the Bulova.
Remember, this was a world where digital watches were rare. Kids back then didn't have screens in their faces all day long. Eventually, my dad just let me have the watch.
Shocked and surprised, I accepted the watch and wore it for around a year. I could amaze my friends with it because nobody was used to seeing a LCD like it. Sure, people had calculators, but this display was tiny, on a watch, and was RED.
Red was rare.
One day, I was running to school because I was late. I tripped on the sidewalk right in front of the school. A tree root had pushed up a portion of the sidewalk and I snagged my foot on the upraised concrete. I fell, hands out to protect my front from falling on the hard sidewalk. No injuries really, just a skinned palm, but something terrible had happened.
Because it was my dad's watch, and I was so young, the watch band was far too large for me. Sure, the watch was cool, but it always hung slack on my wrist. As I fell, the side of the watch that had the LCD display swung around and took the brunt of my fall. It was smashed to pieces.
Not a scratch on the case, no marks on the watch strap, everything looked exactly as it should except for the twisted, spidery crack that went from one end to the other of the watch's display. A sad bit of the glass had fallen out and was on the concrete, laying there in the sun. I was absolutely destroyed.
